Archive for the ‘Foursquare’ Category

Foursquare Explained: 6 Tips to Marketing Your Business with Foursquare

Tuesday, May 4th, 2010 by Nikolas Severidt

foursquare_logoSince Foursquare first launched, the site has made a lot of improvements and has seen its user base jump to over one million.  Regardless if you have used Foursquare or not for your business, its worth taking a look at because location based social networks are growing more and more every day.  It’s also worth establishing a presence on Foursquare now, to ensure your information is correct, plus there is no cost in getting started. While Foursquare is limited to Bars and Restaurants right now, that is sure to change and you will have already set yourself apart from your competition, which is never a bad thing.

In the video below from mobiledevide.com, Foursquare founders Dennis and Naveen discuss the idea behind Foursquare and how it has grown.  If you are unable to view the embedded video below, click here.

Foursquare has free analytics for participating vendors, so you can see who was there, who hasn’t been there and more.  Foursquare also gives you the ability to see a user that checks into a nearby venue, so you can then allow the user to see your Special Promotion, and hopefully pulling that customer directly from your competition.

In a recent post from Penn Olson they list 6 marketing tips for Foursquare.

  1. Make the Promotion Accessible & Special
  2. Educate Your Staff
  3. Educate Your Customers
  4. Be Smart
  5. Leave Your Own Tips
  6. Follow-up

iphone_tips

There are a ton of different and creative ways to market with Foursquare and when implemented and utilized correctly, it can be just one more tool to drive customer loyalty and repeat business.  Staying relevant and using new tools to interact with your customers, will set you apart from you competition.

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Posted in Business, Foursquare | 2 Comments »

Utilizing Foursquare in Your Business

Wednesday, March 10th, 2010 by Nikolas Severidt

marsh_cafe_flyer via foursquareThere has been a lot of buzz lately about location based networks, such as Foursquare.  Foursquare was created for a way for people to explore the businesses in their neighborhood and then rewarding them for doing so.  A frequent visitor can then become they “mayor” of a business and utilize this title to receive incentives and savings that other customers may not receive.  Local businesses have been using Foursquare all over the country with great success.  Below is a video from a restaurant owner in Milwaukee who used foursquare to double his typical Sunday sales.  The incredible thing is there are only around 300-400 Foursquare users in the Milwaukee area.

If you are unable to view the embedded video, click here.

Video via Jim Raffel

Foursquare has also released a free analytics dashboard available to business owners who use Foursquare.  This tool will be able to track users and and tie them to specific actions.  It will enable businesses to reach more customers and track their visits, and it will also enable business owners to retain customers by reaching customers who haven’t visited recently.

Below is a screen shot of the new dashboard from Small Business Trends.

foursquareanalyticsFoursquare is giving business owners a great way to look into the habits and actions of people who frequent them.  As more and more social networking sites are going to location based services, business owners will have an incredible opportunity to reach people within blocks of their perspective business, which means people will be able to connect with their “neighborhood” business, once again.

foursquare_logo1Have you visited a business because of Foursquare?  Have you implemented Foursquare into your businesses marketing plan, or do you plan to in the near future?  We would love to hear your thoughts and get your feedback on Foursquare.

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Posted in Advertising and Marketing, Foursquare, Small Business Tips | No Comments »